About Us
Frethan Technology is a company that specializes in creating and building Product Sourcing technologies. We are currently working on an International Trade platform called Frethan, which is our Flagship Platform.
Founding Team
LINDY CHEN
Founder &
Chief Executive Officer
- Bachelor Degree in Education Management of Tianjin University, Bachelor of Science in Mathematics of Changchun Normal University, and Certificate IV in Small Business Management, Australian Institute of Technology.
- Founder of Frethan technology
- Founder of ChinaDirect Sourcing Pty. Ltd., the head of the global business of ChinaDirect Sourcing, the founder of China's international procurement system with over 20 years of international trade experience.
- The author of the best-selling book “How to Import from China”; this book is used as an auxiliary textbook for international trade by the Queensland University of Technology.
- The author of the best-selling book "How to Do Business in Australia".
- The mentor appointed by The Queensland Government of Australia and mentored the growth of 800 small businesses.
- Lindy is also well-known for being awarded Entrepreneur of the Year and Businesswoman of the Year many times.
- The founding president of Australia Blockchain Alliance (ABA) - a Not-For-Profit Association originated in Queensland, Australia.
CHARMINE CHENG
Founding team member &
China Operations Manager
- One of the founding team members of ChinaDirect Sourcing PTY Ltd, head of China Direct's operation in China, founder of ChinaDirect Sourcing operation in China, Bachelor of Economics.
- Established the China Office of the China Direct Sourcing, which is fully responsible for all the company's business in China. Participated in the creation of the Chinadirect international procurement system, employee training system, supplier database management system, and export shipping management system.
- Since the company was founded, Charmine has successfully helped more than 600 Australian companies complete import and export business in the past 15 years.
Advisory board
ROBERT LI
Chief Architect
- President of Hong Kong Block-chain Application Investment Research Institute
- Chief Economist, National Technology Transfer Eastern Block-chain Industry Center
- 518 Block-chain Salon Sponsor
SHARON HUNNEYBELL
Chief Executive Officer, Gold Coast Innovation Hub
- 20 years experience managing IT projects
- Founder of Gold Coast Innovation Hub
- Mentor and Advisor for multiple organizations
- Entrepreneur in Residence for Whitsunday Mackay Region
DANNY MAHER
Chairman, 42 Ventures
- Chair and Board member of multiple organizations
- Tech Investor.
- Professional commercialize of innovation (board member/entrepreneur)
- Led the building and growth of innovative companies in Australia, Asia, LATAM, USA and UK.
David Engel
Fintech BDM (ANZ),
Amazon Web Services
- Business development executive
- Growth strategist, Fintech expert, Entrepreneur
- Start-up advisor, with deep experience growing SaaS, API & online marketplace businesses.
- Board member of multiple organizations (public and private companies).
XUELIAN CHI
Founder/ Principle HR Consultant, Thinking4Dev, Inc.
- Global HR executive
- Digital Advisory
- Committee Member at Harvard Alumni Entrepreneurs
- Project Champion and Consultant at Stanford Seed Program
- Diverse industry background