About Us
Frethan Technology is a company that specializes in creating and building Product Sourcing technologies. We are currently working on an International Trade platform called Frethan, which is our Flagship Platform.
Founding Team
LINDY CHEN
Founder &
Chief Executive Officer
- Bachelor Degree in Education Management of Tianjin University, Bachelor of Science in Mathematics of Changchun Normal University, and Certificate IV in Small Business Management, Australian Institute of Technology.
- Founder of Frethan technology
- Founder of ChinaDirect Sourcing Pty. Ltd., the head of the global business of ChinaDirect Sourcing, the founder of China's international procurement system with over 20 years of international trade experience.
- The author of the best-selling book “How to Import from China”; this book is used as an auxiliary textbook for international trade by the Queensland University of Technology.
- The author of the best-selling book "How to Do Business in Australia".
- The mentor appointed by The Queensland Government of Australia and mentored the growth of 800 small businesses.
- Lindy is also well-known for being awarded Entrepreneur of the Year and Businesswoman of the Year many times.
- The founding president of Australia Blockchain Alliance (ABA) - a Not-For-Profit Association originated in Queensland, Australia.
CHARMINE CHENG
Founding team member & China Operations Manager
- One of the founding team members of ChinaDirect Sourcing PTY Ltd, head of China Direct's operation in China, founder of ChinaDirect Sourcing operation in China, Bachelor of Economics.
- Established the China Office of the China Direct Sourcing, which is fully responsible for all the company's business in China. Participated in the creation of the Chinadirect international procurement system, employee training system, supplier database management system, and export shipping management system.
- Since the company was founded, Charmine has successfully helped more than 600 Australian companies complete import and export business in the past 15 years.
SHARON HUNNEYBELL
Chief Technology Officer, Gold Coast Innovation Hub
- 20 years experience managing IT projects
- Founder of Gold Coast Innovation Hub
- Mentor and Advisor for multiple organizations
- Entrepreneur in Residence for Whitsunday Mackay Region
Advisory board
ROBERT LI
Chief Architect
- President of Hong Kong Block-chain Application Investment Research Institute
- Chief Economist, National Technology Transfer Eastern Block-chain Industry Center
- 518 Block-chain Salon Sponsor
DANNY MAHER
Chairman, 42 Ventures
- Chair and Board member of multiple organizations
- Tech Investor.
- Professional commercialize of innovation (board member/entrepreneur)
- Led the building and growth of innovative companies in Australia, Asia, LATAM, USA and UK.
David Engel
Fintech BDM (ANZ),
Amazon Web Services
- Business development executive
- Growth strategist, Fintech expert, Entrepreneur
- Start-up advisor, with deep experience growing SaaS, API & online marketplace businesses.
- Board member of multiple organizations (public and private companies).
XUELIAN CHI
Founder/ Principle HR Consultant, Thinking4Dev, Inc.
- Global HR executive
- Digital Advisory
- Committee Member at Harvard Alumni Entrepreneurs
- Project Champion and Consultant at Stanford Seed Program
- Diverse industry background
Awards Roadmap
Award Highlights
2024 Telstra best business awards (Finalist)
Frethan is a State Finalist in the 2024 Telstra Business Awards (Accelerating Women Finalists by state). This recognition is outstanding and sets a remarkable example in the industry. Their exceptional achievements and talent have made them leaders in the business world and champions for women’s advancement. Frethan not only highlights its strong business position but also serves as an inspiring example in supporting women’s initiatives, offering inspiration and strength to everyone. Their remarkable performance and contributions to women’s advancement are truly exceptional and establish them as leaders in the business community.
2023 the battle of the founders Pitch competition (Winner)
After a fierce competition, Frethan emerged victorious, thanks to its unique creativity and strong execution capabilities. We have secured a substantial reward of $50,000, which adds a significant and colorful chapter to Frethan’s journey of development.
2023 BX business xCellence awards (Business services of the year)
Frethan stands out among thousands of enterprises, being honored with the Outstanding Business Services Award of the year. This accolade marks another significant achievement in the long list of Frethan’s accomplishments, a testament to the unwavering dedication of every Frethan employee.
2022 nexus pitch competition – The third place
Frethan’s third-place win at the 2022 Nexus Innovation and Entrepreneurship Competition is a testament to their outstanding commitment to innovation and entrepreneurship. This achievement highlights their dedication to pushing the boundaries of creativity and their unwavering pursuit of excellence. Frethan’s success in this prestigious competition is a clear indication of their potential to make a lasting impact in the world of innovation and entrepreneurship.
The 2023 HKABA QLD Chapter Annual Best Business Award (import/export award)
Frethan Company is honored to receive the 2023 Hong Kong-Australia Business Association Queensland Chapter’s Annual Best Business Award for Import/Export. This award recognizes Frethan’s exceptional business skills and achievements, highlighting their strong presence and success in international trade. It is a testament to their dedication and leadership in the business community.
2023 asia sprint pitch competition- winner
In October 2022, 35 entrepreneurial teams from Australia joined the Nexus 2022 Digital Economy Competition. Frethan Technology successfully emerged as the winning team and earned the chance to participate in this year’s Asia Market Sprint, an acceleration program in China (Nanjing). They refined their strategies for entering the Chinese market while addressing its unique challenges. These strategies were presented to judges and government representatives from Melbourne and Nanjing, with Frethan Technology receiving unanimous recognition from expert judges.
An award ceremony was held on April 21st in Melbourne, alongside the China (Nanjing) Landing Acceleration Program, to honor the winning teams. Frethan Technology was invited to participate in the signing ceremony. The ceremony brought together government officials and industry experts to discuss new opportunities for startup and high-tech project development.
2023 Innovative use of blockchain technology awards (Winner)
Frethan has been honored with the 2023 Innovative Use of Blockchain Technology Award from this organization, which is a high recognition of their outstanding contributions in the blockchain field. Their innovative use of blockchain technology not only sets an example within the industry but also makes a significant contribution to the tech ecosystem in Australia. Frethan, through its pioneering applications of blockchain technology, showcases a steadfast commitment to new technologies and the digital realm. This award acknowledges their pivotal role in advancing technological development and driving innovation, paving the way for their future success.
2021 HK iphatch competition- winner
Frethan Technology’s success in the Hong Kong Intellectual Property Incubation Competition is a resounding recognition of their outstanding performance. Their innovative spirit and excellence in intellectual property protection have brought a shining light to the Hong Kong entrepreneurial ecosystem. This honor attests to their remarkable contributions in the fields of innovation and entrepreneurship, paving the way for their future success.